The core function for the position will be to implement improvements to the CRM processes, propose methods to acquire & retain customers, initiate and carry over growth campaigns in line with the strategy for the Business unit.
Requirements:
- Min 3+ yrs relevant experience in iGaming on operators’ side or payment provider
- Proficiency in analyzing numerical data, deriving actionable insights and compiling reports
- Proficiency or trackable previous experience in SF Digital Engagement campaigns and sound knowledge of any of the following: Google Analytics, Paid Search, Programmatic Display/ Paid Social
- Experience with databases / analysis / segmentation
- Ability to work in a fast-paced environment and critical attention to detail
As a Demand Generation Manager you will be:
- Analyzing existing data on Salesforce to identify omitted opportunities and propose campaigns for retention and growth of existing users
- Leveraging data to deliver new markets and target audience outreach. Continuous optimization of lifetime and loyalty of existing clients via different campaigns and different channels
- Creating and categorizing different customer segments and profiles, and propose creative ways for regular outreach and push-to-action mailing campaigns
- Driving new Demand Generation Campaigns and create breakdown of achieved results
- Proposing and carrying over activities to boost brand awareness and brand loyalty, making sure these are aimed at engaged audience and can be feasibly measured. The goal will be to turn engaged audience into qualified leads for our B2B Sales team
- Creating CRM campaigns to retain, reactivate and upsell to CRM database in liaison with CCO
- Deploying regular loyalty, retention and growth campaigns
- Carrying out Hands-on Marketing activities as needed to support our events and exhibitions agenda for the Business Unit
- Supporting CCO in gathering market insight to shape the new acquisition strategy and decide together tools to expand our outreach
- Assisting in conducting competitor research to work together with CCO to benchmark our B2B offering
- Providing monthly reporting to CCO with clear and actionable insights on conducted campaigns
Apply now
